Getting To Know Aila, Self-Publishing, Uncategorized, Writer's Life

Marketing Sucks…

 

UNION“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Steuart Henderson Britt

It warrants repeating. Marketing sucks. Especially if you don’t do it.

Now, as with all things in life, I try not to speak on a subject unless I’m fairly well-versed on the topic at hand–and there’s little else I’m better at than not talking about myself.

I wrote a book and I’ve done an exceptionally bad job at marketing it. Let’s not kid ourselves, writing a book is a big deal. Even if you never sell a single copy. Even if you never publish it. The simple fact that you wrote a book from start to finish is incredible. You created a world that doesn’t exist. You created people that do not exist. You thought up and penned hardships, relationships, love, envy, hatred, crime, and magical creatures that otherwise would have remained a fleeting thought in your head, or a dream you would have eventually forgotten.

You did an awesome thing.

I did an awesome thing.

And I’m smart enough to know that just because I did this awesome thing and hit the button to publish it for the scrutiny of the world, it doesn’t mean a damn thing without begging people to buy and read it. Which means I have to step–no leap–out of my comfort zone and talk to people about my book all while keeping the thousands of tiny rules about self-promotion in the back of my head.

Don’t open a conversation talking about your book. Don’t auto-DM people about your book. Don’t do this. Do that, but cautiously. Do this every day. Do this other thing every other day.

So, for those astute readers out there, some of you might be thinking that Sex, Love, and Technicalities came out almost a solid year ago. Why, for the love of Whitman, am I talking about this now?

Well, my friends, I sold a book. I mean, I’ve sold a few copies of it actually–but this one was a genuine surprise. I didn’t even know I’d sold it because I’ve been so unbelievably terrible at my author duties for going on four or five months now. Now, this sale (from a complete stranger) also came with a 5-star review on Amazon. This was a kick in the seat for me.

Here’s this person who found me by mysterious means almost two months ago, bought my book and loved it. They took money out of the wallet to buy, and time out of their life to read something that took me over a year of my life to write. And they loved it. I wasn’t even paying attention at the time. How sad is that?

I’d all but given up on myself and my work and this sweet soul named Diane came out of left field and reminded me that I’d done an amazing thing. Thanks, Diane, you’re the best. Whoever you are.

So, don’t be like me. Don’t finish your amazing thing and then leave it on the virtual shelf to die. It wasn’t even the lack of sales that caused me to drift, it was the notion of having to market myself when the fun part is writing. I had no grandiose notions that I was somehow above the marketing part, nor that I would be special and the crowds would flock to me out of nowhere. I was just doubling down on my social anxiety and introvertedness.

Listen to the experts on this one, guys. I’m absolutely the last person you want to take marketing advice from. All I know is that I have to figure it out because Diane from Amazon stumbled upon my book by chance and loved it and I kind of want to find out what everyone else thinks too.

Marketing sucks, but just freaking do it.

 

Getting To Know Aila, Tips, Writer's Life

Ten Writerly Lessons

Ten
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
-Benjamin Franklin


There are only FIVE days until the release of Sex, Love, and Technicalities. That’s… terrifying. I thought I would take this time to share with you ten things I’ve learned over the course of this past year—the good, the awful, and the ghastly.

1. | HOLY CRAP BALLS – WRITING IS HARD. Okay, so not physically hard. Unless you think sitting in a chair for long stretches of time is a strain. (For the record, I know several people who actually do find this difficult.) But, a lot goes into writing a full-length novel, and sometimes I want to pull my hair out.

2.| There are more tools than MS Word. I can hear some of you snickering, but this isn’t something that had ever occurred to me before I got serious about writing. I’ve dabbled with several programs and Scrivener is just amazing. Even if you want to stick to Word, I highly suggest using ProWritingAid instead of relying on Word’s less than stellar grammar help.

3. | Patience is key. I am not a naturally patient person. I get that from my father. But take it from someone who is admitting to this embarrassment: Being impatient can be costly. I started buying promotional items before the second redraft. Yep. I did that. You know what happened shortly afterwards? I changed the name of the book. And pushed back my release date. Anyone want a useless, highly inaccurate bookmark?

4.| The writing community is a vast, packed, and lonely place. I had an idea of how large the writing community was, but it wasn’t until I dipped my quill inside the well that I realized just how massive. I’ve met some incredible people, forged some priceless friendships… but there are a lot of people to compare yourself to. And for me, a naturally negative person, sometimes the very beauty of this community can leave me breathlessly lonesome.

5.| Build your brand before you type “Once Upon A Time…” If you’re serious about becoming a published author, by any means necessary, it is essential for you to build your author brand. I claim no expertise on the subject, I just know it is something you have to start early.

6.| Ideas will pop up at the worst times. I sort of knew this before. But before I got serious about writing, I could let go of these story ideas without much of a second thought. After all, I assumed I’d never use them. Oh, but now! now these precious gems of ideas crop up and I’m finely tuned into them. It doesn’t matter if I’m just drifting to sleep or in the middle of a conversation. Not getting to jot these ideas down is almost blasphemous.

7.| Doing bad things to my characters actually hurts. I revealed this tidbit to a non-writer friend, and they just couldn’t understand. “You do know they’re fictional, right?” Yes. But they’re my creations and I have just turned their world upside down and dumped a bucket of shit on top. Doesn’t mean I don’t fully understand that I have to do this, but sometimes after writing some particularly heavy scenes, a girl just needs to watch Doctor Who.

8.| Browsing Barnes and Noble becomes difficult different. Don’t get me wrong, I still do this on the regular, but once you are knee deep in publication decisions, you start to analyze books for things other than just their content. Oh my God! I LOVE that font! Where can I get *that* font?! Others in the vicinity will notice that you’ve adopted Gollum’s stance and are stroking a particularly pretty book and… well, you get the idea.

9.| I get insanely excited for my writer friends’ successes. There is nothing I like more than to see my writer friends achieving their goals. I’m not necessarily talking about publication, either. I like seeing them blow past a word count record, tackling and defeating a difficult chapter, getting the guts to query agents. It’s all worth celebrating. I love when someone sends me something to read. It makes me giddy! Which brings me to…

10.| Writers are without a doubt some of the brightest, loveliest, and bravest people on the planet Earth. You offer pieces of yourself up on the page for people to scrutinize. You want to change the world with your ideas. You give encouragement and hope with your words. You create your own worlds and realities and shine light on important subjects. You are amazing.

That’s ten things, of many, I have learned over the past year. Thank you all so much for being the awesome, crazy, amazing, badass people you are.


If you’re interested in getting your own signed copy of Sex, Love, and Technicalities, I am hosting a sweepstakes giveaway on Viral Sweep, and I am SUPER excited! There is no purchase necessaryWIN, but unfortunately it is only open to US residents. There are multiple ways to earn extra entries! I do hope you will enter to win—and share with your friends! (Actually, that’s one way of earning extra entries!) For entry and the full details please see either the ViralSweep site or my website. Thanks in advance!

 

Getting To Know Aila, Tips, Uncategorized

Dream a Good Dream, My Darling

An excerpt from -What Do You Think-- (3)“Dreaming permits each and every one of us to be quietly and
safely insane every night of our lives.”
William C. Dement

Where do you get ideas for your stories or poems? Does it come from a snippet of conversation you overheard on the subway between quarreling lovers? The honest expressions of children on the playground? The heart-wrenching recounting of a friend who just found out they have mere months to live?

The truth is, if you look hard enough, you can find inspiration anywhere.

Dreams are but one, but possibly my favorite. I am one of the lucky dreamers who has incredibly vivid dreams. Not lucid. I don’t necessarily feel I have control over them, even when I am aware that I’m in the middle of a dream.

My dreams are also extensively detailed. Sometimes to the point I feel I’m more tired when I wake up than I was when I went to bed because it seems I’ve spent the whole night exploring entire worlds that don’t exist.

I also do not usually have a problem remembering my dreams days, weeks, sometimes even years after I’ve had them. I have recurring dreams and nightmares that have plagued me for decades – luckily I don’t spend many of my waking hours obsessing over them like I did when I was a child.

The basis for No More Champagne came from one of the most vivid dreams I have ever had. I was out of town, alone, and sleeping in the single most awful, terribly uncomfortable bed that any human being has had the extreme displeasure of paying to sleep on. It was my third or fourth night on that “bed,” and I think my subconscious took pity on me and decided if I was going to be physically miserable, I would be thoroughly entertained.

Around four o’clock in the morning, I woke with an idea. The idea grabbed hold of my throat and dug in its claws in the best way possible. I couldn’t shake it. All I really had available to me at the time was my iPhone, and I filled the virtual notepad up with ideas, plot points, characterization notes, potential lines of dialogue – it was crude, but it worked.

As soon as I had access to my laptop, my passion for the project was at a fever pitch and the long-stream-of-consciousness draft was out of my system in twelve days.

On average, it works out to roughly 7,090 words per day, though I know one day my fingers and my brain choreographed flawlessly together and I got just shy of 11,000 words down in a single day.

Dreams work for me.


Here are my tips for getting the most of your dreamy muse:

1.| If you aren’t blessed – or cursed – depending on how you look at it, with the ability to remember dreams in great detail for long periods of time, the tried and true advice of keeping a notebook and pen by your bed is excellent… at the very least make the notepad app on your phone the last app opened so it is automatically on the screen once you unlock your phone. Make sure your thumbs are nimble.

2.| This tip won’t apply to everyone, but, if you need an alarm in the mornings, and you can get away with it, don’t use a jarring beeping sound that sends a surge of adrenaline coursing through your body. If a gentler melody or song is enough to wake you, then it will be much easier for you to wake up and feel the remnants of whatever emotion(s) your dream caused you.

3.| Don’t get bogged down in the details. Jot down only the bare essentials, lest you forget it all. Prominent colors, specific guest appearances, did a smell leave an impression? Write single words down quickly, you can make sense of them later. Something like this:

– Summer
– Fireworks
– Cinnamon
– Fear

That short list could’ve belonged to the dream that inspired No More Champagne, easily. Those keywords can help you remember the minutia later.

4.| Talk about your dream. I am a morning person. I usually wake up in a great mood, ready for the day, excited… I’m that annoying person you hate. My husband is the opposite. The less he has to function in the mornings, the better for him. So, I imagine he isn’t exactly thrilled when I start out the morning with, “Holy crap, I have to tell you about my dream.” (In fact, I know he isn’t. It’s usually met with a grunt or groan signifying that he will not retain anything I say, but won’t tell me to shut up.)

Seriously, though, talk. Talk to your significant other, to your dog (who will listen intently), to your cat (who thinks you should listen to it), or to your own beautiful reflection in the mirror. You’ll go off on tangents, which is fine! Just talk.

5.| Lastly, do not go to bed obsessing over remembering your dream. Go to sleep with as open a mind as possible.


Neat things I’ve heard about dreams:

  • Anyone you see in a dream is someone you’ve met or seen before, no matter how fleeting. This theorizes that our brains cannot actually make up faces.
  • Vitamin B12 taken before bed (dosages vary) can cause crazy intense dreams. (Thanks to Thomas Jast, I wasted spent a couple of hours researching this phenomena.)
  • People who were born blind still dream, only their dreams are auditory.

 

Have you ever been deeply inspired by a dream? Nightmare? If so, care to share? Have you ever heard of certain foods, beverages, supplements enhancing the dream experience?

At any rate, sleep well my lovelies. And sweet dreams.

Getting To Know Aila, Uncategorized

Once Upon A Time…

my favorite (1)“A childhood without books – that would be no childhood. That would be like being shut out from the enchanted place where you can go and find the rarest kind of joy.”
Astrid Lindgren

In grades three through five, little Aila was a precocious, passionate little thing. Imagine that, right? I loved recess more than most anything, and it was just as true back then as it is today: I took my fun seriously. I can’t just spontaneously have fun, no. I had my recess routine down pat.

First, I had to run to the swings; not walk, run. I couldn’t risk another kid getting my swing. I would swing until I was so high up I was certain I’d go right over the bar and the chain would start wrapping around the frame. (By that point, my adrenaline rush was deemed sufficient and I moved on.) Then, I’d go to the monkey bars and meet up with my boyfriend. (We were crazy in love for third graders, split in the fourth, and were back on for fifth!) Then, I’d spend time on the merry-go-round, and I’d end my playtime by sitting in the softest patch of grass with my best friend and we’d make hippie jewelry with braided daisies or dandelions.

 Why not play hard until the very end, you ask? Because right after recess was story time, and I didn’t want to be out of breath and unable to focus, or so tired I couldn’t listen.

My favorites probably aligned with most everyone’s at around that age, Where the Wild Things AreThe Hungry, Hungry CaterpillarWhere the Sidewalk Ends… but the first book I remember absolutely falling in love with was one of my first chapter books. After my teacher read it to me, I rushed to the library and checked it out and reread it several times over, each time looking for clues I may’ve missed before, and analyzing symbolism – things I felt pretty advanced for being concerned with as a fifth-grader.

Wait Till Helen Comes - Original
There is a much more sinister cover for recent editions. But, nostalgia!

 

Wait Till Helen Comes had me on the edge of my seat as a child, which wasn’t easy since it was actually a desk, and we weren’t allowed to sit sideways.

The lovely teacher that brought this book into my life was named Ms. Williams; she had a real knack for voices, inflection, and building suspense. I would beg her to read more than one chapter per day. She gave in once, and read an extra one, for my birthday.

While I don’t write in the horror or supernatural genres, I believe this book is what gave me an appreciation for both, and it definitely gave me that first nudge towards reading and writing.

Let’s skip ahead a couple of years. I’m in the seventh grade, my boyfriend from elementary school is now just a friend,(actually, we’re still friends.) and there are no more swing sets, monkey bars, or merry-go-rounds on the playground. In fact, there was no playground. We had a track, and bleachers, and a few picnic tables. People sort of just wandered around aimlessly, keeping to their various cliques and whatnot.

Where was Aila, you ask?

In middle school, I usually traded my books for boys, and I spent mThe Giverost of my free time walking around the track with one, trying not to get caught holding hands, and making ridiculously mature plans for someone who couldn’t yet drive. Ahh, the good ole days.

There was one book, though, which stole my soul and set my imagination on fire. It was considered mandatory reading, and technically it was homework, and there were quizzes and tests, and drudgery – but I’d have read this book regardless. In fact, I have, several times since then. I own a copy as an adult, and may very well pick it up again. I’m not ashamed.

The Giver was the first book, that I can remember, which played like a movie in my head as I read it. It was the first time I really felt immersed into every scene of the book, the first time every idea vividly translated into moving pictures in my mind. I was in awe.

This is how I try to write. Now, don’t take that to mean I feel I am in any way on the same level as Lois Lowry, or that anything I write will ever be as cherished as this work; but, I do attempt to choose words which might help people see my ideas rather than just read them.

The next book from my childhood (and at this point, “childhood” may be debatable) is one that I picked up again rather recently. August of 2015, to be exact.

High school is not an easy time for anyone. Even when it appears that way on the surface, I believeFahrenheit 451 it is rough for all. Trying to figure out who you are, what you want to do for the entirety of your adult life, what kind of person you want to be – that kind of sucks a lot of fun out of life, or at least, it did for me.

Perhaps all the rough things I dealt with during that time were what drew me into Fahrenheit 451. The thought of a society where books were burned and information was a crime was terrifying. I couldn’t put it down, I read it way sooner than the material was required to be finished, and happily reread it again immediately.

This book made me realize the importance of reading and obtaining knowledge, not just for fun, but because it is vital to a functioning society. It truly made me reassess my opinions on the power and magnitude of the written word, which is why the notion of banning books baffles me. Even if the material of the book offends you, it doesn’t mean the work isn’t valid. Think about it, it is just as important to learn what not to do as it is to learn what to do. (I’m kind of waiting on people to show me examples of ultra-offensive work, now.)

What were your favorite books growing up? why? Have you picked any of them up recently? Did they have the same effect on you as they did the first time?