Self-Publishing, Tips, Writer's Life, Writing

Let Me Be Frank

Self-Pub Mistakes“A teachable spirit and a humbleness to admit your ignorance or your mistake
will save you a lot of pain. However, if you’re a person who knows it all, then you’ve
got a lot of heavy-hearted experiences coming your way.”
-Ron Carpenter, Jr.

So as I mentioned last week, my launch day wasn’t the thrill it was supposed to be. I didn’t tweet about my book–and haven’t once–since then.

I’m sure my husband would protest, (HA!) but alas: I am not perfect.

Instead of pouring my heart and soul out, let me just give you a little lesson in all that went wrong for me on that day and the days leading up to it. If I had a nickle for every red flag I overlooked, I could quit my day job. (If anyone wants to send me nickles to get that process started, my P.O. Box is… *wink*) In all seriousness, please learn from my mistakes.

Without further adieu:

1.| I should have recruited more help. The people helping me were FANTASTIC! But, I should have had people reading the eBook in multiple formats, because I wasn’t just putting it on Amazon. I was using IngramSpark and my book appeared on Amazon, iBooks, Nook, and obscure Japanese websites for whatever reason. So, while the formatting may have been decent on one platform, it wasn’t on all and this was something I didn’t consider. Mostly because…

2.| I purchased a layout for my novel. [This isn’t exactly a mistake, but there were definite lessons to be learned.] I’m not ashamed to admit it, I wasn’t getting results on my own that I was happy with, and I didn’t have time or patience for learning InDesign on the fly, so I purchased a Word-friendly book layout that was supposed to translate perfectly from print to eBook. I am 99% sure I even paid a little extra for the duality. I’m debating on whether to link to the company because I am quite frankly debating on whether I will use them again. Their information is listed in the front matter of the book because a.) it was a requirement of purchasing the layout and b.) because I’m thrilled with the way the paperbacks look.

However, what I did not, can not, and will not like or understand about this is what happened to the metadata of my eBook. This company automatically inserted itself in the metadata as both author and publisher of my book. And my eBook layout problems only seemed to occur whenever I corrected the metadata. For legal reasons, I will not say that they were definitely the cause of my eBook layout problems, but I will say that it is a matter I am still looking into.

3.| Every time I needed to fix an issue with the eBook, it cost me $25 to do so. This was my fault, 100%. I knew that when/if I needed to make changes to the print version that it would cost me $25. I did not know the same applied to the eBook. With the layout problems I was facing, this was staggering. I am singing IngramSpark’s praises because they did not give me any trouble whatsoever when I asked begged them to release me of my eBook contract. Within 48 hours every trace of my error-riddled eBook was off the market and it was mine again to obsess over and check for those blasted formatting errors.

cautionSide note: If you’re going the IngramSpark route, I will be doing a more thorough review of my experience with them, but I will say this much quickly: Unless you are absolutely certain your success hinges on your eBook being available in every possible market, having your eBook with them will be an expensive venture. eBooks are updated regularly, and $25 each and every time adds up. Research the absolute hell out of the pros and cons of using their digital distribution services before you decide.

Their print service is exceptional, though. Truly top notch.

4.| If you’re an aspiring author and you’re not on Goodreads, hear this: Get on Goodreads. It’s powerful. Oh, and while you’re there, follow me. I ignored this valuable asset for far too long. You can do a lot of things here to set your book apart, like add video trailers, create quizzes and trivia for fans of your work. Have discussions with your readers in a way that other social media outlets simply can’t compare.

5.| I am not sure why I didn’t do this step, because I fully intended to, but I wanted to send out 15 or so ARC (Advanced Release Copies) to hopefully get some reviews before launch day. (This also would’ve alerted me to those formatting errors, too.) This was a monumental mistake on my part. Don’t be like me. Send out ARCs.

At the end of the day, you know what? I have a book. Relatively few people can say that. Even if you make every single mistake I did (Don’t, because you’ve read about them now) and you have a completed book that you’re proud of, that is an amazing thing! Don’t let a few mistakes and bumps along the way cause you to lose sight of your accomplishment. Dig your heels in, do your best to make it right, and make a vow to do better next time.

Do not give up on your writing dreams!