Marketing, Self-Publishing, Tips, Writer's Life, Writing, Writing Advice

Social Media, Take Two

Social Media

To recap our discussion last week, we went over the general trajectory of social media sites for the coming year to hopefully pinpoint where to devote your social media time…but what do we do while we’re there?

Before we dive into the particulars today, let me make a statement on how I feel about social media—be forewarned, my opinions are not always popular.

Social media can be, and often is, a huge waste of time. It is also hard to avoid and even harder to avoid when you’re trying to promote yourself and your work: so it is almost a necessity. Sure some authors manage to get by without finding themselves shackled to tweets, posts, likes, and pins…but even well-established, traditionally published authors use social media to connect with their readers.

That said, as indie authors we can’t afford to lose any of our precious writing time. Our editing time. Our research time. Our revising time. Our design time. Our formatting time. Our educational time. (If you don’t think becoming a successful indie author requires some sort of education, I fear for you.) If you’re following my train of thought here, pursuing this passion requires an indie to wear a lot of hats. Each particular hat requires a lot of time…and social media isn’t the best of bedfellows with productivity. Always keep that in mind.

If you’re content with your writing journey remaining a hobby, then perhaps this advice does not apply to you…but if you want writing to replace some or all of your income at some point, then I urge you to think of social media in a new way: as yet another tool. Tools should be used when necessary, put away when not, and you should always know how to use them.

And that is what I want to explore today. You’ll notice I will make some confessions along the way about mistakes I have made, and my own personal goals for this platform in the coming year. You should also know the majority of these findings come from my own personal experiences. Yours will probably vary. To find and follow me on any of these platforms, click the icons below.

Anyway…let’s go!

FacebookFacebook | Of the social media sites I used prior to two weeks ago, Facebook is my least favorite for marketing purposes. I think it is safe to say that Facebook is mostly used to keep track of family and friends. I took a quick poll of my own friends and family and next to no one said they use this platform for anything else: more than one of these people volunteered the fact they never click the ads that pop up in their feed.

For an indie author, breaking that barrier is difficult. Your family and friends will likely share posts you make, comment on them, etc. but will that cross the even more daunting barrier of getting what I call outside engagement(By this I mean you’re attracting the attention of new people, those outside your established circle. I.E. Not your mom or best friend.) Getting attention, in this manner, on Facebook can be like threading a needle with your eyes closed, one handed.

Perhaps this is why I find Facebook to be so stupidly tedious. There’s so little return on the time investment. It’s disheartening to look through the analytics. So, I’m here to admit: I suck at using Facebook. I’ve been trying to read a little here and there about how to improve my FaBo game, and I was surprised by a few things I read.

It seems when it comes to other social media outlets, hashtags are the name of the game…not so much when it comes to the Book of Face. According to PostPlanner, hashtags may be crippling our posts! Now I’m not sure what sampling of posts they used for this study, but here goes:

  • Posts with 1 or 2 hashtags averaged 593 interactions
  • Posts with 3 to 5 hashtags averaged 416 interactions
  • Posts with 6 to 10 hashtags averaged 307 interactions
  • Posts with more than 10 hashtags averaged 188 interactions

Ian Cleary from Razor Social says using pointless hashtags on Facebook is, and I am paraphrasing, a turn off. Don’t do it. Stick to only relevant hashtags and only use two.

Peg Fitzpatrick from Canva (I LOVE CANVA!) reminds us that even though using too many hashtags on Facebook can oddly limit a post’s reach, we should still embrace them as they are one of the only ways to expand your reach without paid advertisements. (Which, by the way, I know next to nothing about, therefore I don’t feel qualified to give any advice on the subject. Perhaps another time.)

I guess the moral of the story is: Hashtag wisely, folks.

Cons: Hard to find legitimately new followers, unless you have some degree of notoriety and people will already be searching for your name. If you want to be seen by fresh eyes, you’ll almost certainly have to pay for ads, and there are no guarantees at all you’ll see any clicks. The analytics page isn’t as easy to decipher as Twitter’s.

Pros: Your family and friends will likely share your work for you with their family and friends.

My Facebook goals for 2018: Post consistently while also experimenting with what content works. I’d like to have a minimum 300 FaBo followers by the end of 2018. I have a lot of work to do.



Twitter (3)Twitter | 
I have had much more luck navigating Twitter. The use of hashtags on Twitter is much more user-friendly than it is with Facebook, and used much more often which is great! And not so great. It’s the very definition of a catch-22. You can’t be seen if you don’t use the popular hashtags…and sometimes you can’t be seen when you use the popular hashtags. Why? Because everyone else is using them too, and the most popular way to view them is to view the latest tweets at the top. Meaning your tweet from thirty-seconds ago with the hashtag AmWriting is now probably 20-30 tweets down, if not further.

One of the things Twitter does amazingly is their analytical tools. You can easily monitor your most popular tweets and when your best times of day are. If Twitter is something you’re looking to get serious about as a tool, you really need to familiarize yourself with the analytics. This will help your impressions and your follower count blossom.

My favorite thing about Twitter is the ease of finding other writers.

My least favorite thing about Twitter is it can be really damn difficult to find readers.

The writing community on Twitter is vast. Ever expanding, really. We’re everywhere, sharing our work and hashtagging like it’ll save the world! But, as for people who are just seeking to find a new author or a really good book…I’ve yet to really find the magic formula for this. Sorry.

You can, and probably will, sell a few books to people you meet on Twitter. After all, writers are readers. Just really freaking busy ones with their own stories to write. I went on an Indie diet in 2016 and part of 2017, and every book I bought was found on Twitter. So, don’t give up…just don’t get discouraged, either.

I think the best possible way to utilize Twitter as a writing tool is to use it to network with other writers. Find people to share in this journey with you. Learn from them. Teach them. Read other indie work. Befriend and be involved. This is where I have found 95% of my beta readers. In that sense, Twitter has been invaluable.

But never forget that you aren’t writing your novel if you participate in every single writer’s chat and hashtag game. Do these things, fine, but sparingly.

Cons: Can be hard to find readers seeking out Indie authors, therefore not the best way to make sales. Because the writing community is so vast and there is always some sort of chat, event, or game going within it making getting lost and inadvertently wasting time is easy to do.

Pros: Such a vast and active writer community. It’s easy to find help, guidance, support, inspiration, beta readers and critique partners.

My Twitter goals for 2018: Learn even more from Twitter’s analytics tools, and use the data to increase impressions, interactions, and up my followers by 25%.



GoodReads2GoodReads | 
You want to find readers? GoodReads. This website is a reader’s delight. It’s easy to find new books and new authors, more finely tuned than on any other social media outlet. It’s a beautiful relationship. There are really only two reasons for a person to be on GoodReads at all: either they’re a reader or a writer. It’s the best site for a captive audience.

But…well…GoodReads has made a controversial move in the indie author arena. One of the things that has been so gosh darn attractive about GoodReads has been their giveaway platform. It was so easy for readers to find great, new material this way because it was a free service to authors, and allowed readers to participate in giveaways with peace of mind. Now, GoodReads is going to charge out the proverbial ass for hosting a giveaway. If you’re an indie author PAY REALLY CLOSE ATTENTION TO THIS:

Standard Giveaway will cost authors/publishers $119, per book. There’s not a lot included with the standard giveaway, except for paying an awful lot of money to give something away.

Premium Giveaway will cost authors/publishers $599, per book. SIX HUNDRED DOLLARS to give something away for free. What do you get for this exorbitant fee? Special placement. That’s literally the only difference. Both packages also offer an email to contest winners reminding them to leave a review for your book.

I don’t know about you, but this new change doesn’t give me the warm and fuzzies. My pragmatism dictates that GoodReads is providing a service, and they should be able to charge people for that service if they want to. I’m fine with that part. But I am not so fine with the amounts being charged. I think it’s grossly excessive and really doesn’t allow indie authors a shot at a competitive edge.

My advice for using GoodReads going forward is to make the most out of your page, utilizing the interview questions, trivia questions, etc. etc. but, I don’t recommend shelling out that much money for a giveaway. The odds are really stacked against indies for a ROI in this giveaway arena. Run your own giveaways and save yourself the money. Look at books in your genre, see who is reading and enjoying them. GoodReads is a great tool to learn and study your key demographic!

Cons: Giveaways are no longer free, and the fees are astronomical.

Pros: Users are usually dedicated readers who seek out new material. There are ways to interact with fresh faces. GoodReads is more powerful than it may seem at first glance.

My GoodReads goals for 2018: Jazz up my page, and try to initiate more interaction with readers, utilizing their message boards and browsing books related to mine and finding out all I can about my key demographic. (Which might help with other social media sites in the long run.)


 

Instagram (1)Instagram | I do not know very much about Instagram, to be honest. I’ve avoided it for a long time, and it is going to take a lot of diligence and practice for me to make using it a habit. What I do know about IG is that it continues to grow and gain momentum at a rate I never imagined.

 

For those that don’t know, Instagram is all about posting images with engaging captions and multiple hashtags. Hashtags are very important in Instagram, as people do scroll tags in order to find content relative to their interests, unlike most of Facebook users–Facebook being IG’s big papa.

Instagram Stories is apparently the hit new thing, though it really isn’t a new thing. New doesn’t last very long on the internet. Basically, Stories is a way to share multiple images on IG that tell, well, a story. As a writer, you might like to compile some pictures that show your habits during a full day of writing. Your coffee, your desk, your computer screen (if yours looks like mine, it’s framed in a myriad of post-its), the sandwich you have for lunch, a sneak peek into your day planner, a close up of your editing notes…you get where I’m going here? Stories seems to be a way to give even more of a glimpse into what goes on behind the curtains.

Cons: I’m not certain it will be the easiest place to sell books, as I think people skim for images more than they will click buy-links. Time will tell me if my prediction is correct.

Pros: It’s the hip place to be on the internet, apparently. It’s growth is expanding, and the experts at Entrepreneur.com believe it will be the best social media site for marketing in 2018—time will tell if that proves true for the Indie author community.

My Instagram Goals for 2018: Learn to use it and make a point to use it more frequently. I’d like to gain 1000 followers by EOY.


Pinterest (1)Pinterest: I am a habitual Pinterest browser…rarely do I ever post things. I’d like to do a better job with this. Currently I use private inspiration boards, but I’d like public ones. Also, I fully intend on making shareable and printable documents that are so popular on this platform—which I think is more viable than trying to find book buyers.

Instagram (2)Google+: Use for hangouts if you’d like to have group discussions, otherwise it’s currently a waste of time in my humblest opinion. I am still holding onto hope, however, that the geniuses at Google will someday figure out how to revolutionize their social media side…until then, I won’t utilize this platform.

YouTube (1)YouTube: If you’re braver than I am, starting a YouTube channel might be a great idea. Don’t do it if you aren’t 100% sure, however. Nothing comes across worse than someone trying to force themselves to be comfortable in front of the camera, or worse yet, professing expertise on a subject they know nothing about. While I technically do have a YouTube channel, I only have two videos posted: my book trailers. Creating book trailers isn’t a surefire way to sell books, but it can’t hurt. In fact, I noticed after posting my most recent trailer, I did sell a few copies of my eBook for Sex, Love, and Technicalities.

If you do decide to make a trailer for your book, as with everything else you publish, make it to the absolute best of your ability…which might mean hiring someone to do it for you if you lack the skill or are unwilling to learn the skill. (I will be doing a more thorough blog post in Quarter 2 of 2018 on producing a quality book trailer.)


My BIGGEST pieces of social media advice:

  • Be authentic, whatever platform(s) you use. Don’t be someone you’re not, because that is a tough act to keep up for long. We all fall back into our old habits before too long. If you’re not a naturally comedic person, don’t try to be, because…
  • We’ve talked a lot about selling books…but don’t sell your books. You’re selling you.
  • Follow etiquette. Don’t spam people. Don’t invade established hashtags with the intent of some sort of coup. Give credit where credit is due, always.
  • Social media is only a piece of the author platform puzzle: don’t neglect the other parts.
  • The old adage “you catch more flies with honey” always applies.
  • It is absolutely fine to start building your author platform while working on your debut work…just don’t forget to also work on your novel. The interest you’re building in yourself and your book needs to actually go somewhere.

 

That’s all I have for you today. When we reconvene on Thursday, I’ve got a special interview I know you’re just going to love!

Until then: Happy reading and writing, my friends!


SLT   SLF Cover

Are you a fan of Women’s Fiction? Find my novels on Amazon in eBook and paperback.

Both eBooks are free with Amazon’s KindleUnlimited.

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Marketing, Self-Publishing, Tips, Writer's Life, Writing, Writing Advice

Social Media Trends for 2018

NavigatingWe don’t have a choice on whether we do social media, the question is how well we do it.
-Erik Qualman

 

There are two words that quickly come to mind when I think of social media. Imperative and obnoxious.

If you’re a writer, it is hard to get anywhere if you aren’t on social media. Hell, it’s hard to get somewhere even when you are on social media—but without it, it’s next to impossible. So, you create accounts across the smorgasbord of platforms and you post and tweet and hashtag and scour and repeat. It is a daunting task to build and maintain a social media presence.

But it isn’t enough to create an account and tweet. Millions of people are doing that. You’re trying to market yourself, your books…it goes beyond bragging about what you had for lunch. (Though I am quick to post sushi porn!)

Paying attention to your analytics is one thing. It’s pretty much been my go-to method for raking in followers and post engagement. But what I have found is even going that extra step isn’t really enough. It’s a reactive way of handling social media. I post something, I do my best to get the hashtags right, I wait, I check the analytics, and I sigh.

That post should have been more popular, I often think.

So why wasn’t it?

Truthfully, I haven’t put the information set before me to good use. I’m busy. Sometimes social media is more of a chore than something I enjoy—but that’s okay. I should change my mindset about it because as much as I do actually enjoy making friends and interacting on social media…as a part of an author platform, it is also a part of the job. An enormously important part, actually. It’s how people find us, connect with us, learn our style, see our work, etc. Like the quote at the top said, it’s not so much an option of whether we participate, but what we’re willing to put into it.

As I began laying out how I wanted my writerly year to look, I started making some social media goals. Once I started making these goals, I decided to see what the experts expect the social media climate to look like for the coming year and I was legitimately surprised by what I read. (Again, up until recently, I wasn’t paying close enough attention.)

Hopefully this information will be as useful to you as I am hoping it is for me. I really want to push my boundaries and venture from my comfort zone—and according to the data, I have a lot of adapting to do. Do you?

According to Entrepreneur, here are a few items we can expect to see on the social horizon soon:

1.| Augmented Reality. Why not start off the list with the one that floors me the most. When I first read that augmented reality was going to be playing a huge part in social media in the coming year, I scoffed. Honestly, it’s 2018, not 3018. Surely we’re not there yet, I thought. But, then almost as soon as my eyes scanned the words, I recalled how augmented reality is, well, a reality readily available on the new iPhone…which means it will definitely be coming to a social media platform near you sooner than I ever would have dreamed.

How will this play a role in social media marketing for writers? Honestly, I had no clue. So, I read a Forbes article on the subject, and I began to see some possibilities. The first thing that came to mind is a tech savvy Fantasy or Science Fiction writer might be able to create a virtual snippet of their literary worlds which would allow readers to experience a haunted wood, or the surface of a faraway planet. I can see that having a massive impact, especially while augmented reality is still a relatively new concept for the world of marketing. (Before you rush me with alternative facts, yes, I’m aware that the technology has been around in some form for over twenty years.)

How do you think this might help authors market themselves and build our platforms?

2.| Twitter v. Everyone Else. Anyone who knows me knows that Twitter is my favorite of all the social media platforms. So imagine my dismay when Entrepreneur says that Twitter is floundering compared to every other social media outlet. I don’t think Twitter is going the way of the Dodo bird anytime soon, but its usefulness as a marketing engine seems to be in a bit of a decline.

I realize I may be in the minority on this one, but I have always felt Facebook was more for family and friends. I have an author page on Facebook, but I am really bad at utilizing it. (One of the things I want to work on in the coming year.) So Twitter was where I found a home, so to speak, as an author. It, for me, was the polar opposite of Facebook. It has been my comfort zone.

What are your thoughts on Twitter? Do you think there is a noticeable decline in its usefulness, and will you shift your social media efforts elsewhere in the coming year?

So, who is apparently the top dog for personal branding and marketing in 2018?

3.| Instagram, Instagram, Instagram. I don’t know what my aversion to Instagram has been over the years. Well, that’s not necessarily true. When I first learned of Instagram, I found it was mostly where people posted selfie after selfie after selfie. And I rarely ever take selfies, even more seldom do I share them.

As Instagram evolved into what it is now, I wasn’t paying attention. I sort of continually, subconsciously wrote it off as the place for vanity and showing off the perfect winged eyeliner. But it has surpassed Snapchat in usage BY 50 MILLION— yet another platform I do not use—and is expected to overtake Twitter very soon…if it hasn’t already by the time I researched this to the time I post this.

When I first read that Instagram was where everyone needed to be to gain a footing, I again scoffed…but then I remembered my goals and the above quote. It doesn’t matter if I have avoided any particular platform for whatever reason…if I am unwilling to adapt, I may as well give up. It’s a tough pill to swallow, so I guess I’ll just have to drink more water.

I had created an account a while back and never used it, so I dusted it off and got to work figuring it out. It’s going to take me a while to get used to it, but I am determined to figure it out, to master it. First things first, like me, if you aren’t familiar with Instagram Stories, get familiar. At less than a year old, it is estimated that over half of all users will be utilizing this by the end of 2018—the very name of which sounds exactly like something we, as writers, should take advantage of.

These were just three points made in the list, and I strongly urge you to read through the others. Research social media further. But don’t just memorize a few facts and then wait another ten years to read more on the subject like I did. Social media outlets are always evolving. Ever changing. That is their job and their nature. It is our job as indie authors to keep up. Play a proactive role in your author adventure, because if you don’t no one will.

Do you have social media goals for the coming year? If so, would you care to share with the class?

In my next blog post, we will continue the discussion of utilizing social media, going more in depth with the different features, pros, and cons of GoodReads, Twitter, Facebook, and Instagram. (With honorable mentions of Pinterest, YouTube, and Google+).

Until then, my lovelies, happy writing + happy reading!


 

SLT   SLF Cover

Are you a fan of Women’s Fiction? Find my novels Sex, Love and Technicalities and Sex, Love, and Formalities in eBook and Paperback! Both eBooks are available free with KDP Unlimited!

Announcement, Getting To Know Aila, Self-Publishing, Uncategorized, Writer's Life, Writing

Sex, Love, and Formalities : Launch Day

WIN

First things first, there is still time to enter the giveaway above. The lovely Vania Rheault is hosting this giveaway on her blog, and you can find my interview with her here, where you can find out how to enter the giveaway. (If I may say, one of the teas I selected for this giveaway is so good I had to buy extra so I wouldn’t be tempted to keep it all for myself!)

On to the ugly author confession: I didn’t have a blog post for launch day.

That must be breaking one of the Writerly Ten Commandments. Whoopsie! *sigh*

What can I say? It’s difficult being a full-time worker by day and a writer by night…especially for someone like me who often times comes home thinking about the day I’ve had and planning for the day I hope to have tomorrow.

I didn’t exactly rest on my laurels, though. I was an active participant in my launch day because if I’m not, who will be? (Aside from my #1 cheerleader, Vania!)

This particular book launch was much different than my first. How? I’m glad you asked.

1 – I wasn’t stressing the eBook layout issues I had with the first one. This time there was no other company trying to hijack my book through some weird back door. (Pulling your eBook off the digital shelves on its launch day is a horrible feeling–one I hope I never feel again.)

2 – I already had a reader base. A small one, mind you, but a reader base nonetheless. I went into this launch day knowing I already had sales lined up. This was an interesting feeling. I was excited because I knew a few people were excited to read the continuation of Brie and Liam’s love story…but I’ll admit I’m also a little petrified because I hate to disappoint people. At the end of the day, I wrote the book I wanted to write, told the story I wanted to tell…and I think that’s lovely.

3 – I realized that by publishing book deux I obtained something I didn’t have before: The beginning of a back list. Since book two wouldn’t really make sense unless folks were familiar with book one, I decided to make Sex, Love and Technicalities free for the first five days of Formalities’ launch. THIS WAS A HUGE HIT….

Because…

And I really…

Really…

Really…

Wish I had a drum roll to play for you.

Let’s pretend! Badadadadadaddadadadadadadadadadadadadadadadaadadaa….

Sex, Love, and Technicalities made it to #14 on the Amazon Best Sellers List (free books, mind you) for Women’s Fiction > Crime!!!

Fourteen.

I cried. I did. I really shed a tear or five-hundred. Now, I know this isn’t going to make me famous and I know that I didn’t even make a dime from it because they were free books… But to see your title on a best seller’s list is…I can’t even.

Then my husband told me I made it onto two additional best seller’s lists simultaneously! I was on three separate Amazon Best Sellers lists. (As of this post, I’m still hanging on to the Top 20 in Women’s Fiction > Crime!!!) I may not have made a penny, but it made me feel like a million bucks.

Point number three on this list was a long one. A good one, but a long one.

4 – Amazon apparently hiccuped while setting up my paperback title from IngramSpark. It’s technically listed…just not functioning. This is a letdown on launch day, yes, but I only know of about three people who had intended on ordering the paperback on launch day, and they don’t seem to be too peeved. I’ve spoken with Ingram and they’re confident it’ll be fixed within 24-48 hours. Fingers crossed!

5 – The people in my personal life seem to take me a little more seriously as an author now that there is an official book two. People who more or less smiled and nodded whenever the subject of my writing came up are now actively GOOGLING me. For instance here’s a couple questions I’ve been asked this week: “Did you know you had a 5-star rating on Amazon?”   “Oh my God! Since when was your book available on Barnes and freaking Noble?!”

Yes, I could even hear the interrobang.

It was my turn to smile and nod. 🙂

There you have it. Five things about my book launch I’ll file away to remember for the next one…I’m hoping for late Spring 2018. New year, new book, new lessons. I’m looking forward to it.

Speaking of looking to the future, I really do intend on making blogging a much more regular feature on my agenda. And by agenda, I really do mean that. In order to help further organize my life, I bought an Erin Condren LifePlanner, and I am working out a blogging schedule that will hopefully work out better for myself.

In the meantime, if you are interested in reading Sex, Love, and Technicalities, the eBook is available for free on Amazon until December 1st, and you can find that here.

The sequel: Sex, Love, and Formalities, can be purchased on eBook here.

And don’t forget to enter the giveaway where you could win a signed copy of each!

I’ll leave you with the book trailer for SLF. I’m so proud of it! xoxo

Getting To Know Aila, Self-Publishing, Uncategorized, Writer's Life

Marketing Sucks…

 

UNION“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Steuart Henderson Britt

It warrants repeating. Marketing sucks. Especially if you don’t do it.

Now, as with all things in life, I try not to speak on a subject unless I’m fairly well-versed on the topic at hand–and there’s little else I’m better at than not talking about myself.

I wrote a book and I’ve done an exceptionally bad job at marketing it. Let’s not kid ourselves, writing a book is a big deal. Even if you never sell a single copy. Even if you never publish it. The simple fact that you wrote a book from start to finish is incredible. You created a world that doesn’t exist. You created people that do not exist. You thought up and penned hardships, relationships, love, envy, hatred, crime, and magical creatures that otherwise would have remained a fleeting thought in your head, or a dream you would have eventually forgotten.

You did an awesome thing.

I did an awesome thing.

And I’m smart enough to know that just because I did this awesome thing and hit the button to publish it for the scrutiny of the world, it doesn’t mean a damn thing without begging people to buy and read it. Which means I have to step–no leap–out of my comfort zone and talk to people about my book all while keeping the thousands of tiny rules about self-promotion in the back of my head.

Don’t open a conversation talking about your book. Don’t auto-DM people about your book. Don’t do this. Do that, but cautiously. Do this every day. Do this other thing every other day.

So, for those astute readers out there, some of you might be thinking that Sex, Love, and Technicalities came out almost a solid year ago. Why, for the love of Whitman, am I talking about this now?

Well, my friends, I sold a book. I mean, I’ve sold a few copies of it actually–but this one was a genuine surprise. I didn’t even know I’d sold it because I’ve been so unbelievably terrible at my author duties for going on four or five months now. Now, this sale (from a complete stranger) also came with a 5-star review on Amazon. This was a kick in the seat for me.

Here’s this person who found me by mysterious means almost two months ago, bought my book and loved it. They took money out of the wallet to buy, and time out of their life to read something that took me over a year of my life to write. And they loved it. I wasn’t even paying attention at the time. How sad is that?

I’d all but given up on myself and my work and this sweet soul named Diane came out of left field and reminded me that I’d done an amazing thing. Thanks, Diane, you’re the best. Whoever you are.

So, don’t be like me. Don’t finish your amazing thing and then leave it on the virtual shelf to die. It wasn’t even the lack of sales that caused me to drift, it was the notion of having to market myself when the fun part is writing. I had no grandiose notions that I was somehow above the marketing part, nor that I would be special and the crowds would flock to me out of nowhere. I was just doubling down on my social anxiety and introvertedness.

Listen to the experts on this one, guys. I’m absolutely the last person you want to take marketing advice from. All I know is that I have to figure it out because Diane from Amazon stumbled upon my book by chance and loved it and I kind of want to find out what everyone else thinks too.

Marketing sucks, but just freaking do it.