Getting To Know Aila, Self-Publishing, Uncategorized, Writer's Life

Marketing Sucks…

 

UNION“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Steuart Henderson Britt

It warrants repeating. Marketing sucks. Especially if you don’t do it.

Now, as with all things in life, I try not to speak on a subject unless I’m fairly well-versed on the topic at hand–and there’s little else I’m better at than not talking about myself.

I wrote a book and I’ve done an exceptionally bad job at marketing it. Let’s not kid ourselves, writing a book is a big deal. Even if you never sell a single copy. Even if you never publish it. The simple fact that you wrote a book from start to finish is incredible. You created a world that doesn’t exist. You created people that do not exist. You thought up and penned hardships, relationships, love, envy, hatred, crime, and magical creatures that otherwise would have remained a fleeting thought in your head, or a dream you would have eventually forgotten.

You did an awesome thing.

I did an awesome thing.

And I’m smart enough to know that just because I did this awesome thing and hit the button to publish it for the scrutiny of the world, it doesn’t mean a damn thing without begging people to buy and read it. Which means I have to step–no leap–out of my comfort zone and talk to people about my book all while keeping the thousands of tiny rules about self-promotion in the back of my head.

Don’t open a conversation talking about your book. Don’t auto-DM people about your book. Don’t do this. Do that, but cautiously. Do this every day. Do this other thing every other day.

So, for those astute readers out there, some of you might be thinking that Sex, Love, and Technicalities came out almost a solid year ago. Why, for the love of Whitman, am I talking about this now?

Well, my friends, I sold a book. I mean, I’ve sold a few copies of it actually–but this one was a genuine surprise. I didn’t even know I’d sold it because I’ve been so unbelievably terrible at my author duties for going on four or five months now. Now, this sale (from a complete stranger) also came with a 5-star review on Amazon. This was a kick in the seat for me.

Here’s this person who found me by mysterious means almost two months ago, bought my book and loved it. They took money out of the wallet to buy, and time out of their life to read something that took me over a year of my life to write. And they loved it. I wasn’t even paying attention at the time. How sad is that?

I’d all but given up on myself and my work and this sweet soul named Diane came out of left field and reminded me that I’d done an amazing thing. Thanks, Diane, you’re the best. Whoever you are.

So, don’t be like me. Don’t finish your amazing thing and then leave it on the virtual shelf to die. It wasn’t even the lack of sales that caused me to drift, it was the notion of having to market myself when the fun part is writing. I had no grandiose notions that I was somehow above the marketing part, nor that I would be special and the crowds would flock to me out of nowhere. I was just doubling down on my social anxiety and introvertedness.

Listen to the experts on this one, guys. I’m absolutely the last person you want to take marketing advice from. All I know is that I have to figure it out because Diane from Amazon stumbled upon my book by chance and loved it and I kind of want to find out what everyone else thinks too.

Marketing sucks, but just freaking do it.

 

Getting To Know Aila, Tips, Writer's Life

Ten Writerly Lessons

Ten
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
-Benjamin Franklin


There are only FIVE days until the release of Sex, Love, and Technicalities. That’s… terrifying. I thought I would take this time to share with you ten things I’ve learned over the course of this past year—the good, the awful, and the ghastly.

1. | HOLY CRAP BALLS – WRITING IS HARD. Okay, so not physically hard. Unless you think sitting in a chair for long stretches of time is a strain. (For the record, I know several people who actually do find this difficult.) But, a lot goes into writing a full-length novel, and sometimes I want to pull my hair out.

2.| There are more tools than MS Word. I can hear some of you snickering, but this isn’t something that had ever occurred to me before I got serious about writing. I’ve dabbled with several programs and Scrivener is just amazing. Even if you want to stick to Word, I highly suggest using ProWritingAid instead of relying on Word’s less than stellar grammar help.

3. | Patience is key. I am not a naturally patient person. I get that from my father. But take it from someone who is admitting to this embarrassment: Being impatient can be costly. I started buying promotional items before the second redraft. Yep. I did that. You know what happened shortly afterwards? I changed the name of the book. And pushed back my release date. Anyone want a useless, highly inaccurate bookmark?

4.| The writing community is a vast, packed, and lonely place. I had an idea of how large the writing community was, but it wasn’t until I dipped my quill inside the well that I realized just how massive. I’ve met some incredible people, forged some priceless friendships… but there are a lot of people to compare yourself to. And for me, a naturally negative person, sometimes the very beauty of this community can leave me breathlessly lonesome.

5.| Build your brand before you type “Once Upon A Time…” If you’re serious about becoming a published author, by any means necessary, it is essential for you to build your author brand. I claim no expertise on the subject, I just know it is something you have to start early.

6.| Ideas will pop up at the worst times. I sort of knew this before. But before I got serious about writing, I could let go of these story ideas without much of a second thought. After all, I assumed I’d never use them. Oh, but now! now these precious gems of ideas crop up and I’m finely tuned into them. It doesn’t matter if I’m just drifting to sleep or in the middle of a conversation. Not getting to jot these ideas down is almost blasphemous.

7.| Doing bad things to my characters actually hurts. I revealed this tidbit to a non-writer friend, and they just couldn’t understand. “You do know they’re fictional, right?” Yes. But they’re my creations and I have just turned their world upside down and dumped a bucket of shit on top. Doesn’t mean I don’t fully understand that I have to do this, but sometimes after writing some particularly heavy scenes, a girl just needs to watch Doctor Who.

8.| Browsing Barnes and Noble becomes difficult different. Don’t get me wrong, I still do this on the regular, but once you are knee deep in publication decisions, you start to analyze books for things other than just their content. Oh my God! I LOVE that font! Where can I get *that* font?! Others in the vicinity will notice that you’ve adopted Gollum’s stance and are stroking a particularly pretty book and… well, you get the idea.

9.| I get insanely excited for my writer friends’ successes. There is nothing I like more than to see my writer friends achieving their goals. I’m not necessarily talking about publication, either. I like seeing them blow past a word count record, tackling and defeating a difficult chapter, getting the guts to query agents. It’s all worth celebrating. I love when someone sends me something to read. It makes me giddy! Which brings me to…

10.| Writers are without a doubt some of the brightest, loveliest, and bravest people on the planet Earth. You offer pieces of yourself up on the page for people to scrutinize. You want to change the world with your ideas. You give encouragement and hope with your words. You create your own worlds and realities and shine light on important subjects. You are amazing.

That’s ten things, of many, I have learned over the past year. Thank you all so much for being the awesome, crazy, amazing, badass people you are.


If you’re interested in getting your own signed copy of Sex, Love, and Technicalities, I am hosting a sweepstakes giveaway on Viral Sweep, and I am SUPER excited! There is no purchase necessaryWIN, but unfortunately it is only open to US residents. There are multiple ways to earn extra entries! I do hope you will enter to win—and share with your friends! (Actually, that’s one way of earning extra entries!) For entry and the full details please see either the ViralSweep site or my website. Thanks in advance!