Getting To Know Aila, Self-Publishing, Uncategorized, Writer's Life

Marketing Sucks…

 

UNION“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Steuart Henderson Britt

It warrants repeating. Marketing sucks. Especially if you don’t do it.

Now, as with all things in life, I try not to speak on a subject unless I’m fairly well-versed on the topic at hand–and there’s little else I’m better at than not talking about myself.

I wrote a book and I’ve done an exceptionally bad job at marketing it. Let’s not kid ourselves, writing a book is a big deal. Even if you never sell a single copy. Even if you never publish it. The simple fact that you wrote a book from start to finish is incredible. You created a world that doesn’t exist. You created people that do not exist. You thought up and penned hardships, relationships, love, envy, hatred, crime, and magical creatures that otherwise would have remained a fleeting thought in your head, or a dream you would have eventually forgotten.

You did an awesome thing.

I did an awesome thing.

And I’m smart enough to know that just because I did this awesome thing and hit the button to publish it for the scrutiny of the world, it doesn’t mean a damn thing without begging people to buy and read it. Which means I have to step–no leap–out of my comfort zone and talk to people about my book all while keeping the thousands of tiny rules about self-promotion in the back of my head.

Don’t open a conversation talking about your book. Don’t auto-DM people about your book. Don’t do this. Do that, but cautiously. Do this every day. Do this other thing every other day.

So, for those astute readers out there, some of you might be thinking that Sex, Love, and Technicalities came out almost a solid year ago. Why, for the love of Whitman, am I talking about this now?

Well, my friends, I sold a book. I mean, I’ve sold a few copies of it actually–but this one was a genuine surprise. I didn’t even know I’d sold it because I’ve been so unbelievably terrible at my author duties for going on four or five months now. Now, this sale (from a complete stranger) also came with a 5-star review on Amazon. This was a kick in the seat for me.

Here’s this person who found me by mysterious means almost two months ago, bought my book and loved it. They took money out of the wallet to buy, and time out of their life to read something that took me over a year of my life to write. And they loved it. I wasn’t even paying attention at the time. How sad is that?

I’d all but given up on myself and my work and this sweet soul named Diane came out of left field and reminded me that I’d done an amazing thing. Thanks, Diane, you’re the best. Whoever you are.

So, don’t be like me. Don’t finish your amazing thing and then leave it on the virtual shelf to die. It wasn’t even the lack of sales that caused me to drift, it was the notion of having to market myself when the fun part is writing. I had no grandiose notions that I was somehow above the marketing part, nor that I would be special and the crowds would flock to me out of nowhere. I was just doubling down on my social anxiety and introvertedness.

Listen to the experts on this one, guys. I’m absolutely the last person you want to take marketing advice from. All I know is that I have to figure it out because Diane from Amazon stumbled upon my book by chance and loved it and I kind of want to find out what everyone else thinks too.

Marketing sucks, but just freaking do it.

 

Getting To Know Aila, Tips, Writer's Life

Ten Writerly Lessons

Ten
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
-Benjamin Franklin


There are only FIVE days until the release of Sex, Love, and Technicalities. That’s… terrifying. I thought I would take this time to share with you ten things I’ve learned over the course of this past year—the good, the awful, and the ghastly.

1. | HOLY CRAP BALLS – WRITING IS HARD. Okay, so not physically hard. Unless you think sitting in a chair for long stretches of time is a strain. (For the record, I know several people who actually do find this difficult.) But, a lot goes into writing a full-length novel, and sometimes I want to pull my hair out.

2.| There are more tools than MS Word. I can hear some of you snickering, but this isn’t something that had ever occurred to me before I got serious about writing. I’ve dabbled with several programs and Scrivener is just amazing. Even if you want to stick to Word, I highly suggest using ProWritingAid instead of relying on Word’s less than stellar grammar help.

3. | Patience is key. I am not a naturally patient person. I get that from my father. But take it from someone who is admitting to this embarrassment: Being impatient can be costly. I started buying promotional items before the second redraft. Yep. I did that. You know what happened shortly afterwards? I changed the name of the book. And pushed back my release date. Anyone want a useless, highly inaccurate bookmark?

4.| The writing community is a vast, packed, and lonely place. I had an idea of how large the writing community was, but it wasn’t until I dipped my quill inside the well that I realized just how massive. I’ve met some incredible people, forged some priceless friendships… but there are a lot of people to compare yourself to. And for me, a naturally negative person, sometimes the very beauty of this community can leave me breathlessly lonesome.

5.| Build your brand before you type “Once Upon A Time…” If you’re serious about becoming a published author, by any means necessary, it is essential for you to build your author brand. I claim no expertise on the subject, I just know it is something you have to start early.

6.| Ideas will pop up at the worst times. I sort of knew this before. But before I got serious about writing, I could let go of these story ideas without much of a second thought. After all, I assumed I’d never use them. Oh, but now! now these precious gems of ideas crop up and I’m finely tuned into them. It doesn’t matter if I’m just drifting to sleep or in the middle of a conversation. Not getting to jot these ideas down is almost blasphemous.

7.| Doing bad things to my characters actually hurts. I revealed this tidbit to a non-writer friend, and they just couldn’t understand. “You do know they’re fictional, right?” Yes. But they’re my creations and I have just turned their world upside down and dumped a bucket of shit on top. Doesn’t mean I don’t fully understand that I have to do this, but sometimes after writing some particularly heavy scenes, a girl just needs to watch Doctor Who.

8.| Browsing Barnes and Noble becomes difficult different. Don’t get me wrong, I still do this on the regular, but once you are knee deep in publication decisions, you start to analyze books for things other than just their content. Oh my God! I LOVE that font! Where can I get *that* font?! Others in the vicinity will notice that you’ve adopted Gollum’s stance and are stroking a particularly pretty book and… well, you get the idea.

9.| I get insanely excited for my writer friends’ successes. There is nothing I like more than to see my writer friends achieving their goals. I’m not necessarily talking about publication, either. I like seeing them blow past a word count record, tackling and defeating a difficult chapter, getting the guts to query agents. It’s all worth celebrating. I love when someone sends me something to read. It makes me giddy! Which brings me to…

10.| Writers are without a doubt some of the brightest, loveliest, and bravest people on the planet Earth. You offer pieces of yourself up on the page for people to scrutinize. You want to change the world with your ideas. You give encouragement and hope with your words. You create your own worlds and realities and shine light on important subjects. You are amazing.

That’s ten things, of many, I have learned over the past year. Thank you all so much for being the awesome, crazy, amazing, badass people you are.


If you’re interested in getting your own signed copy of Sex, Love, and Technicalities, I am hosting a sweepstakes giveaway on Viral Sweep, and I am SUPER excited! There is no purchase necessaryWIN, but unfortunately it is only open to US residents. There are multiple ways to earn extra entries! I do hope you will enter to win—and share with your friends! (Actually, that’s one way of earning extra entries!) For entry and the full details please see either the ViralSweep site or my website. Thanks in advance!

 

Announcement, Uncategorized, Writer's Life, Writing

SL&T: It’s Getting Close

I’m taking a little reprieve from the A-Z Series. I’ll pick it up again in the first week of August, and I’ll post a few each week to get caught up. Let me say that I have really enjoyed writing that series so far. It has given me the chance to get to know some seriously cool authors and read some amazing work, but I have a few really good reasons for the break:

1.| I should launch a new website this week. It’s actually ready and awaiting publication, but I’ve changed hosting companies and I’m waiting for them to sort their crap out. (When this launches, I will be giving the novelette No More Running, prequel to SL&T, away to mailing list subscribers for free!) I am toying around with merging the blog straight into this website, but for now, I will still use Wordpress for all my blogging.

2.| I have my book completely laid out and ready for publication as well, both for an eBook format and for paperback. I, being the OCD person I am, am having one last go through the book, reading it on different media and aloud making the tiniest little adjustments, but I have to force myself to have a cutoff for this, and I’m looking at Wednesday. If I don’t give myself a cutoff, I will be stuck in this stage for the rest of my days.

3.| As per reason #2, I have been spending an exorbitant amount of time getting my cover, spine, and back cover designs the way I’d like them, which means I had to write a short Author Bio, and I am not exaggerating in the least when I say I would rather write a hundred novels than Cover Design.pnga single paragraph about myself.

The cover has evolved many times. Generally speaking, I create cover art for each of my books. I’m not sure why exactly, but it has become a part of my process. Each of the covers I have created have been designed in Canva, with a little tweaking in Photoshop afterward.

Whenever I work through a difficulty in a scene, I  just tinker around with the corresponding cover design until I have it figured out. If I had to guess, this would be version 483.7, or somewhere in that vicinity. 😉

In anticipation of the book’s release, I thought I would take an opportunity to tell you a little bit of the behind the scenes information about the book and give a quick introduction to my main character’s family… and reveal which actors or actresses most frequently played them in my mind. Yes. I said that. (I’m only admitting to what every single one most of us do!)



| By the numbers|

The first draft of SL&T was about 82k words and it took me a whopping eleven days to write. Interestingly, my most productive day was 11k words. Also, the original chapter eleven was slashed from the book first. There was just something about the number eleven. I was very fortunate to have the time off from work which allowed me to write so much in such a short amount of time. I was also lucky that my husband didn’t walk out with as much as I talked about it and with the sheer volume of ideas I bounced off of him. I was very motivated to write this book. Now the book sits at around 76k words, broken into 40 quick chapters.

I knew early on in this book that it was going to have a sequel, which I’ve already gotten through about 1/3 of the way. I had gotten through it about 1/2 way, but then I had an epiphany about the way SL&T ended, and I rewrote so much, the sequel had to change shape. Well worth it in the end. I’m much happier with SL&T’s ending now.

| Other Tidbits – Warning: Contains Spoilers, however minimal |
While this book is a far, far cry from autobiographical, there are a few parallels between myself and the main character, Briella Logan. Brie, as she’s called for short, is a chef. I’m a chef. She struggles with turning thirty. I unexpectedly fell apart over turning thirty. She struggles with whether or not she wants to continue being a chef. I had the same struggle. She’s very close with her father, who has precarious health problems. I’m very close with my dad, who has been in poor health since I can remember. (Brie’s dad calls her Pumpkin, my dad calls me Chickadee.)

The numbers in my book are [mostly] from something significant in my life. For example, the number 927 shows up in the book. That number is the date of my father’s very first heart attack.


| Introducing The Logans |

Briella LoganBrie is the head chef of a popular restaurant called Table Twelve, she’s a workaholic who has been avoiding any sort of social life for quite a while, save for her best friend John. She lives alone in an apartment with a view of the water and the city of Nashville. She enjoys wine and British television. On the occasion she does go out with friends after work, she drinks to excess—something she hides from her well-to-do mother, Deidra. [Among many, Rachel Bilson probably had this role most often.]

Deidra Logan: Is somewhat of a socialite in Nashville, especially amongst the ladies in her Bible study group. She has high standards for her family, and generally isn’t shy about letting her daughter know when she isn’t living up to them. She’s a bit of a worrywart when it comes to her husband, and is known for elaborating. [Geena Davis or Sela Ward]

Geoffrey Logan: The head of the Logan family, Geoffrey, usually finds himself trying to keep some sort of tranquility in his family, as he is usually put in the middle between his wife and daughter’s arguments. He is a very calm, rational man who loves the outdoors and taught Briella early on the pleasures of camping and fishing. He enjoys golf as his health allows. [Kevin Costner. I don’t know why.]


I am brimming with so much excitement as this whole process is coming to a close, I am having to restrain myself from dropping some major spoilers. If you have previously checked out the prologue, which can be found here, please check it out again. Things have changed a bit.

As ever, thank you for stopping in. Sex, Love, and Technicalities will be available this month, and you can bet there will be some giveaways centered around the launch, so check back!

 

Getting To Know Aila, Tips, Uncategorized

Dream a Good Dream, My Darling

An excerpt from -What Do You Think-- (3)“Dreaming permits each and every one of us to be quietly and
safely insane every night of our lives.”
William C. Dement

Where do you get ideas for your stories or poems? Does it come from a snippet of conversation you overheard on the subway between quarreling lovers? The honest expressions of children on the playground? The heart-wrenching recounting of a friend who just found out they have mere months to live?

The truth is, if you look hard enough, you can find inspiration anywhere.

Dreams are but one, but possibly my favorite. I am one of the lucky dreamers who has incredibly vivid dreams. Not lucid. I don’t necessarily feel I have control over them, even when I am aware that I’m in the middle of a dream.

My dreams are also extensively detailed. Sometimes to the point I feel I’m more tired when I wake up than I was when I went to bed because it seems I’ve spent the whole night exploring entire worlds that don’t exist.

I also do not usually have a problem remembering my dreams days, weeks, sometimes even years after I’ve had them. I have recurring dreams and nightmares that have plagued me for decades – luckily I don’t spend many of my waking hours obsessing over them like I did when I was a child.

The basis for No More Champagne came from one of the most vivid dreams I have ever had. I was out of town, alone, and sleeping in the single most awful, terribly uncomfortable bed that any human being has had the extreme displeasure of paying to sleep on. It was my third or fourth night on that “bed,” and I think my subconscious took pity on me and decided if I was going to be physically miserable, I would be thoroughly entertained.

Around four o’clock in the morning, I woke with an idea. The idea grabbed hold of my throat and dug in its claws in the best way possible. I couldn’t shake it. All I really had available to me at the time was my iPhone, and I filled the virtual notepad up with ideas, plot points, characterization notes, potential lines of dialogue – it was crude, but it worked.

As soon as I had access to my laptop, my passion for the project was at a fever pitch and the long-stream-of-consciousness draft was out of my system in twelve days.

On average, it works out to roughly 7,090 words per day, though I know one day my fingers and my brain choreographed flawlessly together and I got just shy of 11,000 words down in a single day.

Dreams work for me.


Here are my tips for getting the most of your dreamy muse:

1.| If you aren’t blessed – or cursed – depending on how you look at it, with the ability to remember dreams in great detail for long periods of time, the tried and true advice of keeping a notebook and pen by your bed is excellent… at the very least make the notepad app on your phone the last app opened so it is automatically on the screen once you unlock your phone. Make sure your thumbs are nimble.

2.| This tip won’t apply to everyone, but, if you need an alarm in the mornings, and you can get away with it, don’t use a jarring beeping sound that sends a surge of adrenaline coursing through your body. If a gentler melody or song is enough to wake you, then it will be much easier for you to wake up and feel the remnants of whatever emotion(s) your dream caused you.

3.| Don’t get bogged down in the details. Jot down only the bare essentials, lest you forget it all. Prominent colors, specific guest appearances, did a smell leave an impression? Write single words down quickly, you can make sense of them later. Something like this:

– Summer
– Fireworks
– Cinnamon
– Fear

That short list could’ve belonged to the dream that inspired No More Champagne, easily. Those keywords can help you remember the minutia later.

4.| Talk about your dream. I am a morning person. I usually wake up in a great mood, ready for the day, excited… I’m that annoying person you hate. My husband is the opposite. The less he has to function in the mornings, the better for him. So, I imagine he isn’t exactly thrilled when I start out the morning with, “Holy crap, I have to tell you about my dream.” (In fact, I know he isn’t. It’s usually met with a grunt or groan signifying that he will not retain anything I say, but won’t tell me to shut up.)

Seriously, though, talk. Talk to your significant other, to your dog (who will listen intently), to your cat (who thinks you should listen to it), or to your own beautiful reflection in the mirror. You’ll go off on tangents, which is fine! Just talk.

5.| Lastly, do not go to bed obsessing over remembering your dream. Go to sleep with as open a mind as possible.


Neat things I’ve heard about dreams:

  • Anyone you see in a dream is someone you’ve met or seen before, no matter how fleeting. This theorizes that our brains cannot actually make up faces.
  • Vitamin B12 taken before bed (dosages vary) can cause crazy intense dreams. (Thanks to Thomas Jast, I wasted spent a couple of hours researching this phenomena.)
  • People who were born blind still dream, only their dreams are auditory.

 

Have you ever been deeply inspired by a dream? Nightmare? If so, care to share? Have you ever heard of certain foods, beverages, supplements enhancing the dream experience?

At any rate, sleep well my lovelies. And sweet dreams.

Writing Prompt Wednesday

Writing Prompt Wednesday

Excuse me, (1)

 

Last week a whopping zero people participated in the writing prompt, and I’m not surprised.

Why, you ask? Well, it was our first one, silly. So, here is our second writing prompt picture:

Miserable Pug

Is this dog loving life, or hating every moment of it? Perhaps the poor little thing is plotting some crazy scheme to seek revenge. What is going on in this pup’s mind?